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More Kenyans are opting for smartphones compared to feature phones despite the price of the gadgets. The penetration of smartphones increased from 54% in June 2022 to 61% in June this year. On the other side, penetration in feature phones dropped from 67% in June 2022 to 64% in June this year
More Kenyans are opting for smartphones compared to feature phones despite the price of the gadgets. The penetration in smartphones increased from 54% in June 2022 to 61% in June this year. On the other side, penetration in feature phones dropped from 67% in June 2022 to 64% in June this year. This was revealed by the Communications Authority of Kenya,
The total number of mobile phone devices connected to mobile networks stood at 62.9 million in the fourth quarter of and Financial Year 2022-23, with a penetration rate of 124.4 percent. Despite the penetration, more feature phones are in the Kenyan market compared to smartphones at 32.1 million and 30.8 million respectively.
Worldwide smartphone shipments declined 6.8% year over year to 268.0 million units in the second quarter of 2023 (2Q23), according to data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. While this marks the eighth consecutive quarter of contraction as the market struggles with soft demand, inflation, macroeconomic uncertainties, and excess inventory, the rate of decline is slowing compared to previous quarters.
China witnessed a year-over-year decline of 2.1% in the second quarter of 2023 after five quarters of significant double-digit contractions. While this is better than past quarters, consumer sentiment and spending remain low. The other large regions, including Asia/Pacific (excluding Japan and China), the United States, Europe, the Middle East, and Africa (EMEA), also saw shipments decline by 20.3% and 0.7% respectively in the Second Quarter of 2023.
Meanwhile, according to the Communications Authority of Kenya (CA) Study, the total local mobile voice traffic dropped to 21.4 billion minutes from 21.5 billion minutes reported in the preceding quarter. The decline is attributed to the reduction of promotions and campaigns that were offered to consumers from two (2) to one (1) promotion during the reference period. On the other hand, mobile voice traffic grew by 4.1 percent to post 82.7 billion minutes during the FY 2022/23 compared to 79.4 billion minutes reported in FY 2021/22.
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The total number of SMS sent from local mobile networks declined to 12.4 billion from 13.7 billion messages reported in the previous quarter. This decline is attributed to the resumption of the school calendar period during the reference period. However, the cumulative local SMS traffic for the fiscal year grew by 18.4 percent to stand at 52.4 billion SMS.
