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The Cotton Company of Zimbabwe (COTTCO) has plans to achieve 1,500 kgs of cotton output per hectare. It is also working towards the improvement of farmer payment modalities as a part of its drive to promote cotton cultivation in the country
The Cotton Company of Zimbabwe (COTTCO) has plans to achieve 1,500 kgs of cotton output per hectare. It is also working towards the improvement of farmer payment modalities as a part of its drive to promote cotton cultivation in the country.
This exercise is a part of the country’s effort to rebrand cotton following years of illicit management practices which triggered a collapse in stakeholder satisfaction. The newly crafted five-year strategy places the farmer at the heart of Cottco’s operations. The Transformation drive officially began in February 2022 when Cottco invited several consultants to make a presentation on how the organisation could effectively re-brand itself.
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The organization is also carrying out an extensive Brand Audit where the selected Brand Consultants traveled extensively to every cotton-growing area in Zimbabwe to find out how farmers and the community truly felt about the brand Cottco. Farmers are now being paid 75% of their earnings in USD on the basis that the lint output is an export crop. A total of 326,660 farmers in 2021 received training in conservation agriculture concepts through the Cotton Pfumvudza/Intwasa Program.
