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Zambian Minister of Youth, Sports and Arts, Elvis Nkandu has expressed confidence in the growth of the creative industry and its ability to contribute to the country’s Gross Domestic Product (GDP) after touring MultiChoice Talent Factory (MTF) Academy and Mpali Production Set in Lusaka.
The Republic of Zambia is at a critical stage, where the potential of its vibrant youth population can shape its future to a significant extent. Zambian Minister of Youth, Sports and Arts, Elvis Nkandu has expressed confidence in the growth of the creative industry and its ability to contribute to the country’s Gross Domestic Product (GDP) after touring MultiChoice Talent Factory (MTF) Academy and Mpali Production Set in Lusaka.
Nkandu said the creative industry currently contributes about 0.04 percent to the GDP and if more investment was made, there was potential that the sector would contribute a higher percentage to the overall socioeconomic well-being of the country. The minister said this when he toured the MTF Academy and Mpali production site in Lusaka, accompanied by the senior officials of his department.
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The Minister of Youth emphasises a comprehensive approach to youth development and the importance of harnessing the energy, creativity and determination of Zambian youth to address pressing challenges and opportunities.
