- Uganda Breweries has launched its latest product Tusker Cider, an alcoholic beverage made from apples.
- According to the company, the new product needs big quantities of local raw material that will create a steady market for apples grown by Ugandan farmers.
Uganda Breweries has launched its latest product Tusker Cider, an alcoholic beverage made from apples. The launch was attended by UBL’s leadership, customers and several public and private sector stakeholders. According to the company, the new product needs big quantities of local raw material that will create a steady market for apples grown by Ugandan farmers.
Speaking during the ceremony, the chief guest, Minister of State for Finance, Planning and Economic Development in Charge of General Duties, Henry Musasizi complimented UBL for providing a ready market for agricultural produce and contributing towards the Buy Uganda, Build Uganda agenda. The move will be in line with the government strategy of focussing on the agriculture sector as a vital growth sector to Uganda’s economy capable of reducing poverty and stimulating economic growth
Eunice Waweru, UBL’s acting Managing Director, said that his company targets to make the product from 100% locally sourced apples, under its Local Raw Materials (LRM) program that aims to build a strong and resilient supply chain. UBI needs regular supply of high-quality inputs like sorghum, barley and cassava which will empower smallholder farmers all over the country. LRM has its objective to source 1005 of raw materials locally by 2030. It invests over Shs45billion annually for the purchase and distribution of agricultural inputs and modern machinery to over 30,000 farmers that supply over 95% of the raw materials used by the firm.
