Top 1,000 CEOs Share Insights to Boost Kenya’s Business Landscape

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A survey of 1,000 CEOs has provided President William Ruto with strategic recommendations to improve Kenya’s business climate. Key sectors such as finance, agriculture, tourism, and manufacturing suggest lowering costs, simplifying regulations, and enhancing global competitiveness.

A survey of 1,000 CEOs has provided President William Ruto with strategic recommendations to improve Kenya’s business climate. Key sectors such as finance, agriculture, tourism, and manufacturing suggest lowering costs, simplifying regulations, and enhancing global competitiveness. The 2025 CBK CEOs Survey calls for an open skies policy to attract international airlines and boost tourism.

To attract long-term investors, business leaders recommend promoting Kenya’s strengths through global marketing, aiming to build confidence and create jobs. Despite recent interest rate declines, access to credit remains a challenge, particularly for SMEs, prompting calls for policies that encourage lending.

CEOs also express concerns about Kenya’s unpredictable tax system, advocating for a stable and transparent framework. They emphasize the need to enhance air freight capacity for perishables and call for stronger protections against unfair competition to support local manufacturers.

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Overall, the CEOs stress the importance of reducing business costs by addressing high energy prices, bureaucratic inefficiencies, and policy unpredictability to foster a favourable environment for growth.