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Tanzania is launching a bold initiative to revitalise its tea industry, boost production, enhance farmers’ earnings, and establish a stronger presence in the global tea market. A mix of government-led programs, strategic alliances, and private sector investment is driving this transformation.
Central to this strategy is the development of seven new tea processing factories geared towards smallholder farmers. By giving these farmers ownership over processing facilities, the government aims to add more value locally, improve market access, and ensure a larger share of profits stays with producers. This empowerment model is expected to promote sustainability and uplift rural livelihoods.
Climate change remains a pressing concern as unpredictable weather patterns and extended droughts threaten crop yields. In response, Tanzania is investing in advanced irrigation systems to support small-scale farmers. Reliable access to water will help stabilise production and protect farmers against climate-related disruptions, bolstering the industry’s long-term resilience.
The country is also doubling down on sustainable farming. One key initiative, Agricon Boresha Chai—funded by the European Union—aims to support approximately 22,000 smallholder farmers. This program focuses on strengthening farmer cooperatives, diversifying income sources, increasing climate resilience, and promoting best agricultural practices to build a more productive and eco-friendly tea sector.
Private sector collaboration is another cornerstone of the tea industry’s revival. Major companies like Unilever are committing significant investments under the Tea Industry Development Strategy, with plans to double national output and create thousands of new jobs. These partnerships are vital for bringing in capital, innovation, and expertise.
To ensure accountability and fairness, the Tea Board of Tanzania is undergoing reforms. A new leadership team has been tasked with independently reviewing green leaf pricing and engaging stakeholders to resolve operational issues. These governance improvements aim to build trust across the value chain and ensure equitable treatment for all involved.
The Ministry of Agriculture has set a bold target: to triple tea production to 90 million kilograms by 2030. Achieving this will require replanting aging tea bushes, expanding irrigation infrastructure, and adopting modern farming techniques. With a clear plan and united efforts, the government believes the tea sector can once again become a major economic force.
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Tanzania’s comprehensive approach marks the beginning of a new chapter for its tea industry. By tackling systemic challenges, promoting sustainability, and nurturing public-private collaboration, the country is positioning itself to become a key player in the global tea landscape. As these reforms take shape, the world may soon find that the future of African tea is steeping in the lush hills of Tanzania.