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Tanzania is positioned to capture a significant portion of the Indian outbound travel market valued at USD 18.8 billion, distinguished US travel specialist Stephen Richer has said.
Tanzania Association of Tour Operators (Tato) newly appointed executive director Elirehema Maturo hands over a tourism investment booklet to American tourism advisor Stephen Richer shortly after the strategic engagement meeting with tour operators over the weekend in Arusha. Tanzania is positioned to capture a significant portion of the Indian outbound travel market valued at USD 18.8 billion, distinguished US travel specialist Stephen Richer has said.
Speaking to members of the Tanzania Association of Tour Operators (Tato) in Arusha over the weekend, Richer offered invaluable insights on tapping into this expanding market and highlighted the rapid growth of Indian outbound travel. In 2022, approximately 13 million Indians traveled internationally, representing 61 percent of the peak level seen in 2019 before the Covid-19 pa
Furthermore, India’s middle class is anticipated to spend up to USD 55.3 billion annually on international travel by 2034, a sharp rise from the current USD 18.8 billion. This burgeoning market has caught the attention of hotels, airlines, and destinations worldwide, all viewing for a share.
According to him, geographical proximity and other factors bestow Tanzania with several competitive advantages over other destinations. Richer outlined the compelling attributes that Tanzania offers as a tourism destination, such as outstanding cultural resources and exotic wildlife. Tanzania is home to globally renowned natural attractions such as the Serengeti National Park, Mount Kilimanjaro, and the Zanzibar Archipelago.
These destinations offer unparalleled opportunities for wildlife safaris and cultural experiences. Ease of access via air travel, he cited, explaining that Tanzania boasts well-connected international airports, including Kilimanjaro International Airport, which facilitate ease of travel from India. Packages for family and group travel are among the factors that put Tanzania at the competitive edge to attract travellers from India.
English is widely spoken in Tanzania, making communication seamless for Indian travellers, who often prefer destinations where language is not a barrier, he noted. The presence of Indian cuisine in Tanzanian hotels and restaurants is a number one magical draw for Indian travelers. Familiar food options can make the travel experience more comfortable and enjoyable, stated Richer.
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The large Indian Diaspora community is also another factor in wooing more travelers from India. Tanzania has a substantial Indian diaspora, which can help in attracting and hosting Indian tourists, providing a familiar cultural touchstone. Affordable travel options are also on the list of allures. Tanzania offers a range of affordable travel packages, making it competitive compared to other international destinations, he noted
