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Fifteen agents are currently in Tanzania sampling the key tourist attractions under the auspices of the Tanzania Association of Tour Operators (Tato)as a part of its Tourism reboot program in partnership with Tanzania National Parks (Tanapa) and the Ngorongoro Conservation Area Authority (NCAA)
Fifteen agents are currently in Tanzania sampling the key tourist attractions under the auspices of the Tanzania Association of Tour Operators (Tato)as a part of its Tourism reboot program in partnership with Tanzania National Parks (Tanapa) and the Ngorongoro Conservation Area Authority (NCAA).
The travel agents had an opportunity to engage the tour operators in a business-to-business forum, organised by Tato at Four Points by Sheraton, the Arusha Hotel, where they shared how to woo high-end tourists with their local counterparts.
The agents mainly from the US, Croatia, and Jamaica are scheduled to sample various tourist attractions in both Tanzania Mainland, and Zanzibar for ten days to get first-hand experience in order to be conversant to sell to their customers back home.
Tanzania’s tourism policy prefers quality tourism and low tourist volume but with higher returns, over mass tourism. Tanzania has some exclusive tourist spots that can attract hordes of tourists hordes, but they are not well-marketed abroad. Experts maintain that the tourist policy to be adopted by the government should give more importance to exclusivity and not mass arrival, which could put the high-spending tourists off the circuit.
In the meantime, it is estimated that tourist arrivals are likely to hit a record 3.8 million this year, given the promising rate of inflows, it has been revealed. The sharp increase in foreign visitors may realize the government’s goal of attracting five million tourists, who will generate US$6 billion come 2025.
After a major drop attributed to the outbreak of Covid-19 in 2020 and 2021, the key sector has been on a recovery path. Besides eased travel restrictions globally, efforts by the government have resulted in an increased number of tourist arrivals, up from 1.4 million last year.
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Projections for this calendar year (2023) are 3,818,180 million tourists, said Dr. Thereza I. Mugobi, the director of tourism in the Ministry of Natural Resources and Tourism. Measures taken by the government to turn around the sector include putting in place a conducive environment for tourism to thrive. These include the Tanzania Royal Tour program, which has led to the recovery of the sector through increased arrivals and more inflows of investments. President Hassan is credited with the efforts that resulted in an increase in the number of tourist arrivals from 1.4 million in 2022 to 3.8 million in 2023.
