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One of the notable aspects of the investment is the company’s commitment to using solar energy. Amid power shortages in Cameroon, this innovative solution addresses the region’s unstable electricity supply.
A Swiss startup brewing beer is a ray of hope for economic revitalization in Cameroon. In June 2024, Swiss African Premium Beverage, a Swiss startup, launched a microbrewery in Cameroon.
This venture marks a significant foreign direct investment in the country’s fragile economy. The startup’s entry into the beer market is expected to create jobs, stimulate economic activity, and attract further foreign investment.
One of the notable aspects of the investment is the company’s commitment to using solar energy. Amid power shortages in Cameroon, this innovative solution addresses the region’s unstable electricity supply. The use of sustainable energy not only supports the brewery’s operations but also sets a precedent for other businesses in the region to adopt renewable energy solutions.
Importantly, Cameroon’s brewing companies witnessed a substantial increase in beer and soft drink exports in 2022, according to data from the National Statistics Agency (INS). The surge in exports indicates a promising trend for the beverage industry, even as industry players voice concerns about rising operational costs and government intervention.
It is reported that beer exports surged by 73 percent to 12,602 tons, generating CFA5.7 billion (USD 92.38M) in revenue. Similarly, soft drink shipments saw a notable increase, with exports aggregating 7,124 tons and revenue of CFA3.5 billion (USD 56.7M), marking a 46.6 percent volume increase and nearly 61 percent revenue growth compared to the previous year.
Despite neighbouring countries in the CEMAC region having brewing facilities owned by the same multinationals operating in Cameroon, Cameroonian beers and beverages remain highly sought after, particularly in countries like Gabon and Equatorial Guinea.
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However, industry players have expressed concerns about the sustainability of brewing operations amidst rising costs. They emphasized the impact of inflationary pressures on raw materials, consumables, and operational costs, coupled with stagnant beverage prices in Cameroon. Besides, there are issues like electricity outages and disruptions in supply chains, which have resulted in production challenges and stockouts. These issues have further compounded the industry’s financial burdens and disrupted market dynamics, affecting selling prices and overall market stability.
