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Startbutton, a pan-African fintech that helps businesses grow abroad without the need for physical offices, announced on Friday, February 7, its expansion to seven new French-speaking countries: Benin, Togo, Senegal, Mali, Burkina Faso, Guinea Conakry, and Cameroon. The move marks a significant milestone for the startup, consolidating its presence in 15 African markets in total.
Startbutton’s expansion is part of the company’s broader goal of becoming a key infrastructure provider for businesses operating across the African continent. With over 300 million people, Francophone Africa is a strategic destination for businesses looking to grow. Today, Startbutton processes over USD 5 million per month, generating revenue through 0.5% to 1% commissions on each transaction. With this expansion, the company expects to increase transaction volume by an additional USD 2 million in Francophone markets.
Despite persistent challenges related to cross-border payments and regulation, Startbutton aims to position itself as a central player in the transformation of commerce in Africa. By offering payment solutions in local currency while ensuring compliance with local regulations.
This expansion represents a major asset for payment companies wishing to set up in French-speaking Africa without having to establish physical offices, reducing operational costs related to setting up offices and ensuring regulatory compliance. The start-up already serves more than 100 companies in 20 countries, mainly in the aviation, gaming and e-commerce sectors, facilitating their cross-border development with tailored payment solutions.
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Francophone Africa has strong trade relations with Europe, particularly France, creating unique payments and business expansion opportunities. The region is less saturated than Anglophone Africa but has significant economic potential. This analysis underpins the startup’s strategy, which is banking on this high-potential region for its growth. This block with its strong economic potential, is emerging as a pole of attraction for companies looking for new opportunities. With a dynamic and constantly evolving environment, this region is still very little exploited by international start-ups.
