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Through this initiative, CBL Group is implementing a comprehensive route-to-market strategy, making its renowned snack brands, Munchee and Ritzbury, readily available to Kenyan wholesalers and retailers. These high-quality biscuits and chocolates, already enjoyed in over 65 countries, are now set to reach a broader consumer base in the region.
CBL Group, a leading Sri Lankan food manufacturer, has entered the Kenyan market through a strategic partnership with global logistics provider Expolanka Freight Limited and local distributor Peniel Acumen Distributors. This collaboration will establish a distribution hub in Nairobi, strengthening CBL’s presence in East Africa.
Through this initiative, CBL Group is implementing a comprehensive route-to-market strategy, making its renowned snack brands, Munchee and Ritzbury, readily available to Kenyan wholesalers and retailers. These high-quality biscuits and chocolates, already enjoyed in over 65 countries, are now set to reach a broader consumer base in the region.
Expolanka Freight Limited, a leading logistics firm with an extensive supply chain network in Kenya, will oversee the smooth distribution of Munchee and Ritzbury products to supermarkets, retail shops, and wholesale markets.
The introduction of Munchee biscuits and Ritzbury chocolates in Kenya marks a new chapter for CBL Group, a company that started in 1968 with a mission to combat malnutrition among Sri Lankan school children. Over time, CBL has grown into one of Sri Lanka’s most prominent food conglomerates, recognized for its innovation, quality, and sustainability efforts.
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By setting up a distribution hub in Nairobi, CBL Group is strategically positioning itself to serve not just Kenya but the broader East African region, following a successful expansion model previously implemented in West Africa and Asia.
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