(3 minutes read)
· The Seychelles Tourism Board is telling stakeholders in tourism industry to become more innovative and creative for attracting the few visitors who are confident enough to travel during COVID-19
· The board told stakeholders to emphasis on giving value for money, upgrading services, offering more specialized services and think out of the box to satisfy the customers
The Seychelles Tourism Board is telling stakeholders in the tourism industry to become more innovative and creative to attract the few visitors who are confident enough to travel during COVID-19. The Board which held its mid-term review recently felt that few travelers have so many options and Seychelles must stand out. For that, the board said that the stakeholders have to emphasis on
Value for money, services need to be of a high standard, offer more specialized services, think out of the box to satisfy the customers.
Sherin Francis, the chief executive of the board said that the tourism industry recovery in Seychelles depended on three key factors: maintaining demand, reducing the impact on suppliers, and enabling economic recovery. These need to be done by re-enforcing digital marketing, and when the time comes, establish more aggressive marketing strategies.
Efficient use of market intelligence and research to enable better timing and launching of marketing tactics and campaigns were also crucial. Despite COVID-19, figures show that a significant portion of people would still be willing to travel if they had the opportunity to do so, which is an indication of growing confidence in travel and people are starting to research potential destinations, she added.
