( 3 minutes read)
Rwanda announced recently that it had signed a five-year partnership with German club Bayern Munich to promote tourism in the East African country and set up a football academy.
As part of this partnership, the “Visit Rwanda” logo will appear on the illuminated panels around the pitch at the Allianz Arena (75,000 seats), according to a press release from the Rwanda Development Board (RDB), It is the government body responsible for promoting the country.
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The club, which won its eleventh consecutive national title last season and is a six-time winner of the UEFA Champions League, has also undertaken to set up a football academy in Rwanda. FC Bayern will support the development of football for boys and girls in Rwanda by creating the FC Bayern Academy where their expert coaches will be able to share their knowledge of the game with local coaches and players.
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The German club signed a partnership with Arsenal in 2018, and then with PSG the following year. It has also embarked on organising international sporting events, such as the World Road Cycling Championships in 2025, and in March hosted the 73rd Congress of the International Football Federation (Fifa). Partnerships with Arsenal and PSG have generated more than US$160 million (€148 million) and attracted a million visitors, generating an additional US$445 million (€412 million), according to Clare Akamanzi in March.
