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The world’s largest hotel chain, Marriott International has the largest number of pipeline hotels and rooms in Africa, according to a recent survey conducted by Lagos-based W Hospitality Group, in association with the Africa Hospitality Investment Forum (AHIF)
The world’s largest hotel chain, Marriott International has the largest number of pipeline hotels and rooms in Africa, according to a recent survey conducted by Lagos-based W Hospitality Group, in association with the Africa Hospitality Investment Forum (AHIF).
The African Hotel Chain Development Pipeline 2024 report shows that of early 2024, the chains’ development pipelines total a record 524 hotels and resorts with 92,193 rooms, a 9.2 percent increase from 2023. The hotel chains signed over 100 new deals last year. There is a massive increase in the number of resort projects in the pipeline, and therefore the number of rooms, increasing from 24 percent of the total last year to 30 percent in 2024.
The pipeline in sub-Saharan Africa (49 countries, including the Indian Ocean islands) is up 9 percent on 2023 (measured by rooms), whilst in North Africa (Morocco, Algeria, Tunisia, Libya, and Egypt), the total is up by 9.4 percent.
The hotel chains have deals signed in 41 countries in Africa, with West Africa leading with 14 countries (out of a total of 18), followed by the Southern & Indian Ocean sub-region where there are 11 countries with pipeline development activity. Together, they account for 69 percent of the total hotels in the survey, and 74 percent of the rooms.
Egypt continues to dominate the African pipeline, with almost 26,250 rooms in 109 hotels this time around, well over three times the number of rooms in second-placed Nigeria and third-placed Morocco. With continued signing activity (19 hotels with about 5,200 rooms in 2023), Egypt now accounts for fully 28 percent of the total pipeline.
Of the 10 largest hotels in the pipeline, five are in Egypt, four are in Cape Verde, and one is in Tanzania (Zanzibar). The average size of the top 10 hotels is 770 rooms (up from 723 rooms in 2023), compared to an average of 176 rooms for the total pipeline.
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The Big 5 global chains – Marriott International, Hilton, Accor, Radisson Hotel Group, and IHG Hotels & Resorts – account for 66% of hotels and 71% of rooms in the entire African pipeline. Marriott International, the world’s largest hotel chain, remains in the lead for the third consecutive year, with almost twice the number of pipeline hotels and rooms as second-placed Hilton, and it has the largest number of rooms added in the year.
