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The Partnership is supporting businesses across the East African Region including Kenya, Uganda, Tanzania, and Rwanda, and has invested heavily in talent, and efficient systems to ensure integration within the various business units, backed by technology to ensure the best outcome and simplify business objectives for the client
In just one year since its inception, The Partnership Africa has shaken up the East African marketing and communication landscape, rapidly surpassing long-established industry giants. With an audacious approach and a bold vision, the new entrant has quickly become a dominant force by securing major local and international brand accounts.
Their success is underscored by strategic alliances with global heavyweights like Publicis Groupe and Indahash, as well as local partnerships with renowned agencies such as TDF Group, Yellow Agency, and P&L Consulting. The founders attribute their rapid rise to their focused strategy and innovative solutions, which address real-world challenges faced by brands with a daring and inspirational approach.
The Partnership is supporting businesses across the East African Region including Kenya, Uganda, Tanzania, and Rwanda, and has invested heavily in talent, and efficient systems to ensure integration within the various business units, backed by technology to ensure the best outcome and simplifying business objectives for the client.
The firm is founded by three experienced integrated marketing mavericks who are specialists in the key disciplines of communication. Their Chief Operations Officer, Sally Sawe, Chief Creative Officer, Deepesh Jha, and Sandeep Madan, Chief Executive Officer, have over 100 years of advertising, communications, and marketing experience between them in Africa & Asia with over a decade each with the WPP group. Locally they had together acted as C-Suite executives at WPP Scan group.
Currently, the firm is spearheading marketing and communication campaigns for some of the region’s biggest brands including KCB, Capwell Industries, Diageo, KBL, UDV, Isuzu, and GA Insurance, with brands such as White Cap Crisp, Senator, Singleton, Pilsner, SOKO, Amaize, Pearl to name a few.
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Partnership Africa’s tenets are to create value for clients and consumers through data-driven, insightful, audacious work. And to foster a culture of excellence within the industry by promoting collaborative innovation and enhancing talent through interdisciplinary expertise.
