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Global automotive maker, Chery, has placed Nigeria as a priority market to leverage overseas opportunities to strengthen its market share. The global sales volume of the brand has touched more than 11.13 million users. The figure for overseas users is 2.35 million
Global automotive maker, Chery, has placed Nigeria as a priority market to leverage overseas opportunities to strengthen its market share. The global sales volume of the brand has touched more than 11.13 million users. The figure for overseas users is 2.35 million.
In November, Chery group’s sales volume reached 100,531 units, making it the sixth consecutive month in the year with sales exceeding 100,000 units. The cumulative sales volume from January to November 2022 was 1,127,289 units, up 32.6 per cent year -on – year, achieving the best performance in its history.
With the total export volume increasing by 70.9 per cent, he said, Chery has broken a new record of “going global” for Chinese passenger vehicles, exceeding 400,000 units of the export volume for the first time.
In 2022, the company witnessed an increase in sales despite complex world circumstances and a severe compression in vehicle demand across the world, riding on the back of its high decibel publicity during FIFA World Cup. Chery performed well in major countries with rich football cultures.
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In some Central and South American countries such as Brazil, Ecuador, and Costa Rica, Chery has organized various group spectating activities, and invited football stars as well as famous sports commentators to interact with football fans, greatly inspiring the enthusiasm of sports fans for watching the matches; In Mexico, Tunisia, Morocco, and other places.
