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Nigeria has banned foreign models and voice-over artists in local advertisements, motivated by the Federal Government’s interest in developing local talent. The Advertising Regulatory Council of Nigeria (ARCON) issued the directive to this effect recently on August 22
Nigeria has banned foreign models and voice-over artists in local advertisements, motivated by the Federal Government’s interest in developing local talent. The Advertising Regulatory Council of Nigeria (ARCON) issued the directive to this effect recently on August 22.
The order clearly says that all advertisements, advertising, and marketing communications materials targeted or meant for the Nigerian advertising space are to use only Nigerian models and voice-over artists effective from October. All ongoing campaigns will keep running until the end of their terms.
However, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP). According to local media reports, Nigeria’s president Muhammadu Buhari recently signed into law a bill giving ARCON the mandate of ensuring the preservation of local Nigerian content and the use of indigenous skills.
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Under AROCON’s regulations, organizations giving awards to corporations or individuals are also mandated to write to the authority explaining the process of arriving at the awards.
