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LEFA is a Namibian transportation company with an app that allows passengers to hail a ride and drivers to charge fares. LEFA announced that the company has clocked 200,000 successful App rides, a major milestone for the local company.
Founder and Managing Director, Melkies Ausiku says that the achievement is a culmination of the company’s commitment to high standards for its customers. Consistently delivering a safe, reliable, and convenient ride experience helped LEFA to achieve this important milestone. Strict vetting of drivers and vehicles ensures that every ride is safe and secure. In addition, all LEFA cars are registered with the Namibia Tourism Board and are fully insured.
Ausiku said the transport company has ambitious long-term plans to expand its transportation network and replicate the model in other markets, not only to other towns within our country, but also to neighbouring countries such as Angola, Zimbabwe, and Botswana, which are currently at the top of our list of potential expansion markets.
Increased competition in the local market has witnessed the entry of international ride-hailing companies such as Yango and InDriver. LEFA remained committed to providing the best possible service to the customers, leveraging local knowledge and expertise to offer a personalised and high-quality experience.
Quizzed if the Namibian ride-hailing market is big enough to support multiple players, both local and international, amid market saturation concerns, Ausiku said he believes that the Namibian ride-hailing market has tremendous potential and is large enough to accommodate multiple players. However, it’s important that all shuttle operators adhere to the same rules and regulations to ensure a level playing field for all. With fair competition and a commitment to providing high-quality service, there is ample opportunity for all to thrive in the Namibian market.
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The LEFA founder said the business places a strong emphasis on sustainability and reducing its carbon footprint, and was looking at plans to integrate electric vehicles into its fleet. The company recognises the potential benefits of electric vehicles, such as reduced emissions and lower operating costs., and is excited about the prospect of partnering with electric vehicle manufacturers to bring more sustainable transportation options to Namibians.
