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The Moroccan Tourism Engineering Company (SMIT) and China’s technology giant Huawei have entered into a deal on July 6 to boost Morocco’s tourism sector.
Morocco seems to be determined to initiate its digital transformation by intensifying its efforts to digitize government and private systems despite the slow pace of adoption of digital technology by Moroccans. A recent initiative is to introduce digital transformation of its high revenue earning tourism sector.
The Moroccan Tourism Engineering Company (SMIT) and China’s technology giant Huawei have entered into a deal on July 6 to
boost Morocco’s tourism sector. According to a communique by SMIT, the Chinese company will support Morocco to develop small businesses and tourism startups particularly private initiatives through digital transformation or implementation of new products.
The focus will be on products that improve tourists’ experience through modernization.
The agreement is in line with SMIT’s goal to transform tourism in Morocco into “smart tourism” and offer easy access to tourism and hospitality services by using information and communications technology. The plan is to offer services like tourist directions, translation services, and reservations through websites and online services.
The Chinese company has an established name in promoting startups and small businesses in the Asia Pacific region.
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