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The surge in visitors pushed Morocco ahead of Egypt, the continent’s previous tourism leader, which welcomed 15.7 million tourists last year, also a record for the nation. Morocco would need to outpace countries like Japan, which recorded 25 million visitors in 2023.
Morocco has officially become Africa’s most visited country, attracting 17.4 million international tourists in 2024, according to a Ministry of Tourism report. This marked a significant leap of 20% from the previous year and a 33% jump compared to 2019’s pre-pandemic figures of 13 million.
The surge in visitors pushed Morocco ahead of Egypt, the continent’s previous tourism leader, which welcomed 15.7 million tourists last year, also a record for the nation. Morocco would need to outpace countries like Japan, which recorded 25 million visitors in 2023.
Revenue from tourism also saw a sharp increase, hitting USD 11 billion in 2024, up from USD 10.5 billion in 2023, while Egypt maintained an edge in earnings with USD 14.1 billion last year.
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A major driver of Morocco’s tourism boom is the addition of 120 new airline routes, including American Airlines’ direct Newark-Marrakech flight. Luxury hotel openings from brands like Four Seasons and Nobu have further elevated the country’s appeal.
