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That is what makes Morocco attractive. They predict that the North African country will reach the one million mark by 2025, which it has built from nothing in the last fifteen years.
Thousands of brand-new vehicles are waiting in the large car park of the French car manufacturer Renault on the outskirts of Tangier, Morocco to be shipped to the port of Tanger Med on their way to Europe.
They are a testimony to the success of the automotive sector in Morocco which is breaking its records every year in both production and exports. Experts say that Morocco is the most competitive platform to build automobiles. That is what makes Morocco attractive. They predict that the North African country would reach one million mark by 2025, which it has built from nothing in the last fifteen years.
More than 250 companies that manufacture cars or their components operate in Morocco. French automaker Renault, the country’s largest private employer, calls Morocco “Sandero-land” because it produces nearly all of its subcompact Dacia Sanderos there.
Morocco has distinguished itself from other outsourcing destinations by expanding its ports, free trade zones, and highways. The government offered subsidies of up to 35% for manufacturers to put factories in the rural hinterlands outside of Tangiers, where Renault now produces Clios as well as Dacia Sanderos, Europe’s most popular passenger vehicle, and soon will start manufacturing hybrid Dacia Joggers.
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Chinese, Japanese, American and Korean factories make seats, engines, shock absorbers and wheels at the Tangiers Automotive City, a large campus of car parts manufacturers. Stellantis produces Peugeots, Opels, and Fiats at its plant in Kenitra. As Europe works to phase out combustion engines over the next decade, automakers like Renault are preparing to adapt in Morocco. The industry employs 220,000 — a small but sizable chunk of the more than 200,000 agricultural jobs the country is losing annually amid a six-year drought.
