
(3 Minutes Read)
Morocco is steadily strengthening its presence in Europe’s fresh vegetable market, reaching a significant milestone this season with its zucchini exports to Switzerland. According to EastFruit, Morocco has exported over 1,000 tonnes of zucchini to Switzerland during the current season—an increase of 25% compared to last year. This represents the highest volume ever recorded for Moroccan zucchini in the Swiss market.
This surge in exports continues a strong upward trend, with average annual growth in Moroccan zucchini exports to Switzerland exceeding 40% over the past four seasons. As a result, Switzerland has now emerged as one of the top seven destinations for Moroccan zucchini, even though it still trails larger importers such as France and the Netherlands in total volume.
The zucchini export season runs from October through May, peaking between January and March, which coincides with heightened winter demand in Switzerland when domestic production is minimal. This timing gives Morocco a strategic advantage, allowing it to meet off-season demand effectively.
Despite stiff competition from traditional powerhouses like Spain and Italy, Morocco is carving out a larger share of the Swiss market. Its market share has more than doubled in recent years—from 2.3% in the 2021/22 season to 5.8% in 2024/25.
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Several factors are fuelling Morocco’s growth in this sector: its favourable climate for winter vegetable production, efficient and modernised logistics networks, supportive trade agreements, and the rising demand for fresh produce across Europe. This growth in zucchini exports follows another notable achievement—Morocco also set a national record for tomato exports to Norway this season, underscoring the broader success of its agricultural export strategy in Europe.
As Morocco continues to diversify its export markets and optimise its agricultural supply chain, its role as a key player in the European fresh produce market is becoming increasingly pronounced.