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Abdallah, currently CEO of Vodafone Egypt, will assume an expanded regional leadership role, overseeing not only Vodafone Egypt but also Vodacom’s operations in the Democratic Republic of Congo (DRC), Lesotho, Mozambique, and Tanzania.
Vodacom Group announced the appointment of Mohamed Abdallah as Chief Executive Officer of Vodacom International Markets and Vodafone Egypt.
The move signals a significant step in the company’s “Vision 2030” strategy to streamline operations, accelerate growth, and enhance customer experiences across its African footprint.
Abdallah, currently CEO of Vodafone Egypt, will assume an expanded regional leadership role, overseeing not only Vodafone Egypt but also Vodacom’s operations in the Democratic Republic of Congo (DRC), Lesotho, Mozambique, and Tanzania.
The consolidation aims to unify these key markets under a single leadership framework, fostering greater synergy and driving the Vodacom Group’s strategic priorities.
A veteran of Vodafone Egypt, Abdallah joined the company in 1998 and has held various senior leadership positions, including Enterprise Business Director and Consumer Business Director.
During his tenure as CEO of Vodafone Egypt, he has been credited with delivering robust growth across Consumer, Business, and Financial Services, solidifying Vodafone Egypt’s position as a market leader.
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Abdallah succeeds Diego Gutierrez, who stepped down at the end of April after a seven-year tenure as Chief Officer of International Business. Gutierrez played a crucial role in navigating critical transitions and achieving solid performances across Vodacom’s International Markets since 2017.
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