Kenya’s Fintech Leja Achieves Record Growth

(3 Minutes Read)

Kenyan fintech startup Leja has achieved remarkable growth, processing USD 2 billion (about Ksh250) in payments since launching its B2B payments service in Kenya earlier this year, through its Leja App. This milestone reflects a 30% month-over-month growth rate and a cumulative 300% increase in B2B transactions within a year

Kenyan fintech startup Leja has achieved remarkable growth, processing USD 2 billion (about Ksh250) in payments since launching its B2B payments service in Kenya earlier this year, through its Leja App. This milestone reflects a 30% month-over-month growth rate and a cumulative 300% increase in B2B transactions within a year.

Tekwane Mwendwa, Co-Founder and CEO of Leja, said the Leja App helps businesses move from pen-and-paper to digital record-keeping, integrating seamlessly with mobile money platforms. This enables MSMEs to streamline their operations by reducing supplier payment fees, tracking sales, and, for the first time, accessing high-value, long-term loans.

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By building comprehensive data profiles, MSMEs can overcome barriers like a lack of credit history and demonstrate their financial health to lenders. Since its inception three years ago, Leja has onboarded over 1.4 million MSMEs, with nearly 60% of its clients being women and youth-led businesses. These sectors have traditionally faced challenges accessing affordable credit and managing high transaction fees that cut into profit margins.