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Kenya Airways (KQ) is reinventing its platforms to allow enhanced customer engagement and provide prospective travellers greater freedom to manage their flights.
The global airline industry is undergoing a technological revolution – tapping on online booking, mobile applications, and AI-driven personalization – to provide convenient and accessible services for customers.
Kenya Airways (KQ) is reinventing its platforms to allow enhanced customer engagement and provide prospective travellers greater freedom to manage their flights.
Head of Digital Commerce Mwajuma Salim stated that the decision to revamp the airline’s website was informed by a range of issues they had identified. Customers noted that it was difficult to book flights online due to frequent session time-outs and slower loading times.
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Kenya Airways improved its website’s interface to minimize these hassles and to enable access to key information that customers seek.