Jumia’s online platform is literally revolutionizing the shopping habits in Africa. Now, 4million Africans shop online with Jumia, and the platform billed as the Amazon of Africa is changing the lifestyles in the continent. Jumia has been referred to as Africa’s first unicorn (a tech startup that reaches a $1bn dollar market value). Yet, it has miles to go. Jumia Technologies AG has in its canvas 14 African countries Importantly, it is one among a few companies in Africa listed on the New York Stock Exchange (NYSE). Its share price movement is smart and had risen from an initial asking price of US$14.5 to US$44.69. In the meantime, there is a raging debate on the nationality of the Jumia. It is incorporated in Germany and is owned by a startup investor Rocket Internet group and the two main founders are French. Its tech hub is in Portugal and the global headquarters are in Dubai. Indeed, Africa business is its largest e-commerce business.
