- Jumia e-commerce platform and Moroccan ministry of handicrafts have signed an agreement to support Moroccan artisans sell their products online
- About 20 percent of Morocco’s work force is employed in the craft sector and accounts for 7 pc of Moroccan GDP
Jumia e-commerce platform and Moroccan Ministry of handicrafts have signed an agreement to support Moroccan artisans sell their products online. Like many other sectors, the Moroccan craft industry is hit severely by coronavirus pandemic. The agreement is part of the Moroccan government’s strategy to improve the way artisans work and also boost their incomes while keeping alive ancient skills and a rich tradition of a centuries-old artisanship.
The agreement is expected to facilitate the craftsmen to use Jumia e-commerce digital platform to market their products giving access to millions of internet shoppers. The craftsmen will benefit from Jumia’s wide distribution network, logistics, electronic payment system and services. The objective of the partnership is to boost the handicraft trade, artisans, cooperatives and small businesses operating in the sector.
About 20 percent of Morocco’s workforce is employed in the craft sector and accounts for 7 pc of Moroccan GDP. The sector employs more than 2.3 people artisans with 80 percent of women in the workforce. The move is expected to contribute to the growth of small and medium-sized enterprises and promote regional development.
