Indonesia Hosts World Coffee Festival

(3 Minutes Read)

Romancing with coffee may be bordering on fantasy. But that is what coffee lovers, producers, and people involved in the value chain are attempting to do: making coffee drinking a social norm and sign of privilege and accomplishment.

This is World of Coffee Jakarta, where coffee becomes an experience. Crowds of specialty coffee professionals, producers, machine and tool makers, and passionate coffee lovers are here to sample some of the best coffees in the world.

The Speciality Coffee Association, the largest coffee trade association in the world, launched the World of Coffee (WOC) event in 1999 in the United States. Since then, it has become a global travelling trade show and venue for prestigious international coffee competitions. According to the FAO, the global coffee industry makes over USD200 billion in annual revenues.

In 2024, Arabica, a higher quality coffee species typically used by speciality coffee businesses, saw a 58% increase in price than the previous year, according to reports by the Food and Agriculture Organisation of the United Nations.

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The Speciality Coffee Association estimates that around 20% of total global coffee exports are of specialty coffee and is predicted to increase in the coming years as more speciality coffee markets are rapidly expanding in coffee-producing countries such as Indonesia, Brazil, and Vietnam.