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Heineken received final regulatory approval from the South African Competition Tribunal to acquire control over Distell Group Holdings Limited and Namibia Breweries, paving the way for the creation of a regional African beverage champion. The decision follows approvals from the Namibia Competition Commission, the Common Market of Eastern & Southern Africa, and all other relevant jurisdictions.
Heineken received final regulatory approval from the South African Competition Tribunal to acquire control over Distell Group Holdings Limited and Namibia Breweries, paving the way for the creation of a regional African beverage champion. The decision follows approvals from the Namibia Competition Commission, the Common Market of Eastern & Southern Africa, and all other relevant jurisdictions.
Heineken has a portfolio of more than 300 international, regional, local, and specialty beers and ciders, while Namibia Breweries Limited is one of the leading beverage manufacturing companies in Namibia, with a significant share of the premium beer category in Southern Africa and more than 800 employees. The acquisition of control over Distell Group Holdings Limited and Namibia Breweries is expected to enhance Heineken’s position as a regional leader in the beverage industry.
As part of its approval condition, the Namibian competition watchdog demanded that Di stell’s products consumed in Namibia be manufactured or at least be bottled locally, among a raft of conditions. The NaCC has also ordered the disposal of Heineken’s Strongbow brand to remove an overlap in the flavoured alcoholic beverages (FAB) category in respect of Heineken and Distell which is expected post-merger.
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The acquisition will create opportunities for suppliers and retailers, and Heineken has committed to investing in local communities and supporting local suppliers. The creation of Newco will enable Heineken to expand its operations in Southern Africa and become a regional leader in the industry.
According to Namibia Breweries Limited (NBL), its planned acquisition by Heineken NV has the potential to attract investment worth N$10 billion for the country.
