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Sponsored panels placed above, below, and within the summaries have begun suggesting products related to the search query. The company will not share ad revenue with publishers whose material is cited in AI Overviews.
Google is beginning a wide rollout of ads that will be displayed within and alongside the AI-generated summaries that appear at the top of some search results.
Some investors have worried that generative AI, the tech that underpins Google’s AI summaries, could cannibalize the tech giant’s search business, which is still by far its most lucrative unit. The company said in May that it would start testing ads in these search summaries, called AI Overviews, and now it’s rolling the feature out to anyone in the US using Google’s mobile app.
Sponsored panels placed above, below and within the summaries have begun suggesting products related to the search query. The company will not share ad revenue with publishers whose material is cited in AI Overviews.
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The US Justice Department in recent years brought two antitrust cases against the company, with a judge ruling in August that Google illegally monopolized the search business. The DOJ is considering seeking remedies including forcing the search giant to share precious search data with competitors — which they could use to bolster their own AI tools and services — and even breaking up the company.
