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The results show terms that saw the highest spike in traffic compared to last year — ranging from key news events, notably global elections, to the most popular songs, athletes, and unforgettable pop-culture moments that people looked up to worldwide.
Google released its annual “Year in Search” rounding up the top trending queries entered into its namesake search engine in 2024.
The results show terms that saw the highest spike in traffic compared to last year — ranging from key news events, notably global elections, to the most popular songs, athletes, and unforgettable pop-culture moments that people looked up to worldwide.
Sports — particularly soccer and cricket — dominated Google’s overall trending searches in 2024. Copa América topped those search trends globally, followed by the UEFA European Championship and ICC Men’s T20 World Cup.
Meanwhile, the U.S. election led news-specific searches worldwide. Queries about excessive heat and this year’s Olympic Games followed.
U.S. President-elect Donald Trump topped searches in Google’s people category this year — followed by Catherine, Princess of Wales, U.S. Vice President Kamala Harris and Algerian boxer Imane Khelif, who also led athlete-specific searches. Meanwhile, the late Liam Payne, Toby Keith, and O.J. Simpson led search trends among notable individuals who died in 2024.
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Google isn’t the only one to publish an annual recap or top trends as 2024 draws close. Spotify Wrapped, for example, as well as Collins Dictionary and Merriam-Webster’s Words of the Year, have offered additional reflections for 2024.
