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The Ghana Tourism Authority (GTA) launched the 2024 Tourism Report, which showed that the sector maintained a strong upward trajectory in 2024 despite global and regional economic pressures.
Ghana generated the highest revenue in tourism history in 2024, as the number of arriving tourists exceeded 1.2 million, earning the country a record USD 4.8 million.
In the last week, the Ghana Tourism Authority (GTA) launched the 2024 Tourism Report, which showed that the sector maintained a strong upward trajectory in 2024 despite global and regional economic pressures.
Mrs Marilyn Maame Efua Huoadjeto, the Chief Executive Officer, GTA, said: “Despite global and regional economic pressures, Ghana’s tourism sector maintained a strong upward trajectory by recording a significant increase in international arrivals, notable growth in domestic tourism, and diversifying product offerings.”
The country welcomed international visitors in 2024, representing a 12 per cent increase from the previous year, driven by strong numbers of visitors from the United States, Nigeria, and the United Kingdom, with arrivals from Nigeria alone soaring by 25 per cent.
Those arrivals, she said, generated an overwhelming USD 4.8 billion in revenue, the highest in Ghana’s tourism history, attributing it to the introduction of targeted marketing campaigns, strategic partnerships and enhanced digital platforms by the Authority.
She noted that the Report not only reflected the progress of the industry over the past year but also reinforced the shared commitment to building a resilient, inclusive, and competitive tourism sector.
The report further outlines the impact of key events such as PANAFEST Emancipation, Kwahu Paragliding Festival, and Dirty December, which collectively contributed to economic activity across the regions and created employment opportunities for thousands of Ghanaians.
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She called on stakeholders, public, private and civil society organisations to join in shaping the next chapter of Ghanaian tourism, work together to unlock new markets, strengthen infrastructure, and leverage digital innovation to deliver seamless experiences.