(3 Minutes Read)
Ghana’s online gambling market was valued at just over USD 57 million last year, and projections say it’ll climb to nearly USD 74 million by 2029. That might sound modest compared to Europe or the U.S., but in West Africa, that’s serious growth.
Ghana’s gambling market is buzzing, and not just because more people are placing a bet. What’s interesting is how the industry is expanding both online and offline, often at the same time. And with international players like Betway sinking deeper roots into the local scene, the whole thing is getting a lot more serious – and a lot more sophisticated.
Ghana’s online gambling market was valued at just over USD 57 million last year, and projections say it’ll climb to nearly USD 74 million by 2029. That might sound modest compared to Europe or the U.S., but in West Africa, that’s serious growth.
Football is the undisputed king online. Over 75% of all wagers are football-related, with the Premier League, La Liga, and Champions League pulling the biggest action. And here’s the kicker – about 70% of all those bets are placed using mobile phones.
Read Also:
The rise of mobile money services like MTN Mobile Money and Vodafone Cash has played a massive role. Suddenly, placing a bet is as easy as sending a text. No bank account needed, no lines to stand in. That’s opened the market up to younger users and rural bettors who were previously shut out.
Arabic
Chinese (Simplified)
Danish
English
French
Hindi
Italian
Norwegian
Portuguese
Russian
Spanish
Swedish