Finland and Morocco Forge Stronger Business Connections at Casablanca Event

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Finnish and Moroccan businesses are enhancing their collaboration in crucial sectors like water, health, and digitalisation through the “Doing Business with Finland” seminar held today in Casablanca. As Morocco advances its Digital Morocco 2030 strategy, the country seeks to improve its digital infrastructure, and these new partnerships with Finnish companies will provide valuable insights into this goal.

The seminar was organized collaboratively by the Finn partnership, Business Finland in Morocco, the Finnish Embassy, and the Confederation Generale des Entreprises du Maroc (CGEM). It aims to promote business partnerships and knowledge sharing between the two nations. Before the seminar, Finland’s Ambassador to Morocco, Marjaana Sall, hosted a networking event at her residence, bringing together Finnish companies and universities that specialise in water management.

This initiative seeks to bolster business interests, increase collaboration, and establish more connections and partnerships among Finnish and Moroccan businesses, universities, and research institutions.

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Morocco faces significant challenges related to water scarcity, creating a need for advanced solutions in areas such as water recycling, monitoring, smart metering, desalination, and wastewater treatment. Finnish companies, renowned for their expertise in sustainable water management, are well-equipped to provide innovative solutions in this field. Additionally, Morocco’s healthcare sector is undergoing significant changes, focusing on governance, workforce development, infrastructure, and digitalisation.