( 2 minutes read)
· Tourism Ethiopia announced in collaboration with Facebook, is launching a digital marketing program to help small and medium businesses in tourism and hospitality that have been most affected by COVID-19.
· The digital marketing program billed as the “Boost with Facebook for Tourism Ethiopia” was launched in August 2020 as a pilot program
· Over 5,000 small and medium businesses will learn to use Facebook family apps such as Facebook Instagram, and WhatsApp to help boost their tourism businesses online
Tourism Ethiopia announced in collaboration with Facebook, is launching a digital marketing program to help small and medium businesses in tourism and hospitality that have been most affected by COVID-19.
The digital marketing program billed as the “Boost with Facebook for Tourism Ethiopia” was launched in August 2020 as a pilot program. Over 5,000 small and medium businesses will learn to use Facebook family apps such as Facebook Instagram, and WhatsApp to help boost their tourism businesses online.
Summer Media, an Ethiopian digital marketing company, is implementing the program, which runs the program virtually via instructor-led live webinars sessions. The program helps small and medium businesses in the tourism industry learn how to manage stranded assets and develop new strategies and business initiatives to overcome the pandemic blues.
