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Europe’s demand for Zimbabwean fresh produce on the rise

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The ‘Team Europe Initiative on Greener and Climate-Smart Agriculture’ recently launched in Zimbabwe is expected to boost Zimbabwe’s exports of fresh produce to the EU.

The ‘Team Europe Initiative on Greener and Climate-Smart Agriculture’ recently launched in Zimbabwe is expected to boost Zimbabwe’s exports of fresh produce to the EU. Zimbabwe and the EU have been engaging with each other to explore opportunities to enhance cooperation. The launch of the initiative follows the efforts at the political level to ensure joint efforts to achieve sustainable impact and transformational change in line with the country’s strategic priorities.

Addressing the launch ceremony of the leader of the EU delegation, EU Ambassador Jobst von Kirchamann said that Zimbabwean farmers with due value addition to their products can meet the rising demand for fresh produce in the EU. Ambassador further pointed out that the EU has been supporting farmers in the Chipinge district by facilitating organic produce certification and export capacity building.

The Team Europe Initiative will take place every three months, in order to ensure the initiative remains fully aligned with the National Development Strategy (NDS 1). It will also support agri-business support services to help young people and farmers. Under the initiative, all Member States and Switzerland will contribute over Ꞓ207 million in support of the Zimbabwe Government’s strategy to develop a more productive, resilient, and greener agricultural sector.

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The Government has also stepped up efforts to transform small-scale farms into production hubs for export produce. Lands, Agriculture, Fisheries, Water and Rural Development Minister, Dr Anxious Masuka, remarked that supported by the various Government led export strategies local small-scale farmers should be able to tap the European market. Earlier, the Permanent Secretary in the Ministry of Agriculture, Dr John Basera, had disclosed that they were developing and revitalising horticulture-related infrastructure and effective funding mechanisms to attract foreign investment in horticulture production.