(West Africa) (3 minutes read)
- The creative sector in Nigeria is projected to add nearly 3 million jobs by 2025 and will bring in a revenue of US$100 million by 2030
The creative sector in Nigeria is projected to add nearly 3 million jobs by 2025 and will bring in a revenue of US$100 million by 2030. The main components of the creative industry in the West African country are film, theatre, music, dance, literature, fashion, television, radio, arts, sports, information technology, media, advertising, and gaming.
The common tie that binds the entire industry is Intellectual Property (IP). What makes a product commercially relevant are good content, effective exhibition platforms, distribution channels, and adequate IP Protection. Nigeria is taking various steps for tightening the copyright act, which is basic to protect the interest of the creator to tap the huge potential that exists.
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Beyond these attributes to tap the resources from the creative industry, experts feel that a creative entrepreneur should have good knowledge about technology, and how to use it, leveraging that to reach out to the maximum number of people within and beyond the county. Some of the indigenous creative artists lack this acumen, which results in marketing hiccups. The government has two challenges in this regard. Foremost is equipping the knowledge to access the technology relevant to them and second, empowering them to access it by extending them necessary credit.
