Home West Africa ‘Compete Ghana’ grooms Ghanaian exporters for highly competitive EU markets

‘Compete Ghana’ grooms Ghanaian exporters for highly competitive EU markets

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(3 minutes read)

Compete Ghana readies Forty Ghanaian exporters to export their products to the European Union (EU) markets by enabling them to adhere to the strict regulations required to transact business internationally. The exporters, drawn from small and medium-scale companies, received training from experts on the Economic Partnership Agreement (EPA) and its requirements.

Compete Ghana readies Forty Ghanaian exporters to export their products to the European Union (EU) markets by enabling them to adhere to the strict regulations required to transact business internationally. The exporters, drawn from small and medium-scale companies, received training from experts on the Economic Partnership Agreement (EPA) and its requirements.

The series of training were organised with funding from the EU and in partnership with the Ministry of Trade and Industry under its Enterprise Export Enhancement Programme (EEEP). The exporters who were doing business through other markets could now enjoy direct business with the EU, through mentoring by their assigned coaches on the EPA’s requirements.

At a validation workshop for assessment and action plans for proposed interventions of the EEEP in Accra, the exporters were excited about the opportunity and commended the EU, Ministry of Trade and Industry (MOTI), and Compete Ghana for the initiative. They raised issues with challenges associated with shipping and the difficulty in acquiring certifications that met the EU standards, as key areas that needed to be looked at.

Raffaele Quarto, the Trade Counselor of the EU Delegation, said the Union’s market was a developed one, hence the need for exporters to know the requirements at such a level. The good thing is that once you have fulfilled the standards at the European level, then you can go anywhere in the world.”

Gerald Nyarko-Mensah, an Expert on exports and marketing, at Compete Ghana, said previous programmes dealt with groups and the sector levels, but this EEEP was centered on the individual enterprise level. He said the emphasis was on understanding the characteristics of the individual enterprise, particularly their gaps as far as exporting to the EU was concerned.

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Compete Ghana would be setting up a virtual Ghana Trade Centre (GTC), driven by an e-commerce platform and backed by a physical outsourced fulfilment centre, based on the targeted market, to create a closer relationship between exporters and their buyers. The platform would facilitate the transactions and supply process through aggregation and bulk shipment of products. GTC would provide information and intelligence on opportunities in foreign markets, promote ‘Made-in- Ghana products, foster business-to-business linkages, and follow up on shipments, to address post-clearance issues.