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Zbooni — MENA’s leading Commerce (connected commerce) platform — has launched the region’s first white paper on the growing sector, which contains insights from leading brands such as Chalhoub Group, Checkout.com, and TikTok
Zbooni — MENA’s leading Commerce (connected commerce) platform — has launched the region’s first white paper on the growing sector, which contains insights from leading brands such as Chalhoub Group, Checkout.com, and TikTok. According to reports, Commerce could eventually serve up to 40% of MENA’s $1 trillion retail markets.
Commerce takes place via social, chat, and messaging apps like WhatsApp, providing physical stores and online brands with a way of turning real-time conversations into converted sales. Businesses can sell more by bringing the check-out experience to the channels that customers prefer and use every day.
Commerce connects a merchant directly with the customer, through different channels like a human-to-human conversation. This can help gauge enhanced customer experience, sales challenges experience, and importantly customer expectations.
MENA missed the initial wave of eCommerce and has been working to gear up the connection with customers. Most people in MENA use social and chat apps frequently every day, c-Commerce, therefore, is a natural evolution towards shopping.
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It opens a whole new avenue for engaging customers and maximising sales. In this way, c-Connect could quickly surpass eCommerce as the region’s preferred way of retailing.
