Coca-Cola to Empower Local Businesses in Kenya

(3 Minutes Read)

Managing Director of Coca-Cola Kwanza Limited, Jonathan Jooste, said the campaign not only celebrates Coca-Cola’s loyal customer base but also empowers local businesses by boosting their sales and increasing their income.

Coca-Cola has launched a dynamic new three-month campaign designed to reward loyal customers and empower local businesses by boosting sales and increasing their income. By creating a mutually beneficial ecosystem, the initiative enhances brand engagement while supporting economic growth at the grassroots level, reflecting Coca-Cola’s commitment to community development and sustainable business practices.

Managing Director of Coca-Cola Kwanza Limited, Jonathan Jooste, said the campaign not only celebrates Coca-Cola’s loyal customer base but also empowers local businesses by boosting their sales and increasing their income.

The three-month campaign aims to impact over 100,000 loyal consumers each week. The campaign will roll out across the country, with Coca-Cola teams engaging both consumers and local businesses in major cities and regions, including Dar es Salaam, Morogoro, Dodoma, Mbeya, Iringa, Mtwara, Songea, Njombe, Tanga, Zanzibar, Katavi, and Sumbawanga.

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Looking at the scale of the campaign—with more than 35,000 stores activated across Tanzania, the campaign is expected to stimulate trade.