Home Global Ties Chinese smartphones corner maximum market share in Nigeria

Chinese smartphones corner maximum market share in Nigeria

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The number of phone brands approved for sale in the country by the Nigerian Communications Commission (NCC) increased to 1,985 as of April 2023.  Over 24 new phone models were approved in the latest update from NCC between January and now. As of January, the figure was 1,961 before hitting 1,985 in April.

The number of phone brands approved for sale in the country by the Nigerian Communications Commission (NCC) increased to 1,985 as of April 2023.  Over 24 new phone models were approved in the latest update from NCC between January and now. As of January, the figure was 1,961 before hitting 1,985 in April.

Brands from countries including Finland, France, America, India, Japan, Philippines, Taiwan, South Korea, South Africa, and UAE. However, Chinese brands have continued to flood and dominate the Nigerian market with over 300 models in the last 15 years. Some of these phone brands include Tecno Mobile, Nokia, Wiko, Samsung, Panasonic, Huawei, Asus, Apple, HP, Google, Gionee, Alcatel, Oppo among others.

With huge capital flights almost daily, none of these foreign brands have been committed to having a manufacturing plant in Nigeria. The indigenous operator, AfriOne struggles to stay afloat in the country. As of February 2020, type–approved phones were 1,492, it rose to 1,843 in April 2022 and 1,891 as of November 2022.

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Meanwhile, Africa’s smartphone market declined for the sixth consecutive quarter in Q4 2022, with shipments down 17.8 per cent year on year (YoY) to 17.6 million units. Africa’s feature phone market also declined in Q4 2022, with shipments down 16.2 per cent to total 22.7 million units.