A team of 12 Chinese tourism experts and online content writers are in Tanzania to give hype to the country’s tourism destinations in the virtual media. These experts will host details about the Tanzanian tourism on China’s most famous search engine-Baidu. The content to be prepared for hawking Tanzanian tourism among the wanderlust Chinese will highlight the important tourist spots and other places being developed of late. The Chinese team will be creating pictures, videos and stories to market the Tanzanian tourism through Baidu, the search engine developed exclusively by Chinese, a digital platform on the lines of Google. The Chinese team, which will travel to the length and breadth of the country, will stay there for 11 days to acquaint them with the topography and scenic beauty of the country. Some of the places the team is likely to visit are National Parks, beaches and other hinterlands. Also, they will study in-depth the cultural ethos and varied culinary aspects of the country to package them effectively
Less than 45% of Tanzania’s landmass is national parks and game reserves. Among the seven natural wonders of Africa, three are in Tanzania: the Ngorongoro Crater, Serengeti National Park and Mt. Kilimanjaro. Also, the ruins of Kilwa Kisiwani, the Selous Game Reserve (the world’s largest national protected area) and Zanzibar’s Stone Town are important tourist attractions. Tanzania’s famous islands of Zanzibar, Mafia Island and Pemba also attract many tourists to their fabled beaches. Wildlife game viewing is another facet of the leisure tourism of the country. Tanzania is targeting to have 2 million tourists by 2025. Towards this, Tanzania has been working with the World Bank and other agencies to bring about structural reforms in the sector.
The total contribution of tourism to GDP in 2017 was 9.0% and it is expected to rise to 9.1% in 2018. Tourism supported 446,000 jobs, which is 3.3 percent of the total employment in 2017. The target is to increase employment in the sector to 7.1% in 2018.
Wildlife game viewing represents a significant majority of the overall and leisure tourism market in Tanzania and the Government of Tanzania recognizes the opportunity to grow this segment by expanding beyond the present tourist spots.. They are targeting 2 million annual international visitors by 2025 and have started working with the World Bank on structural reforms that will drive private-sector-led growth.
