Brand Value of African Banks Upticks: Outpace That of North America and Europe

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Several Egyptian banks were recognised among Africa’s 25 Most Valuable Bank Brands. The National Bank of Egypt saw its value rise to USD 717 million in 2025, up from USD 655 million. Banque Misr’s value was estimated at USD 416 million, and the Commercial International Bank (CIB) reached a value of USD 351 million.

African banks experienced a collective increase of 22% in brand value, with Kenya leading the way at 49%, followed by South Africa at 24%, Morocco at 21%, Nigeria at 16%, and Egypt at 8%. This was revealed in Brand Finance’s Top 500 Banking Brands 2025 report. With this growth, African banks outpace North America and Europe.

Overall, Egypt ranked 45th in the Global 50 Brand Value by Country list, with a brand value of USD 1.483 billion, reflecting an 8% growth. The performance underscores the strength of the African financial services sector and the significant role these institutions play in fostering sustainable and inclusive economies across the continent.

Several Egyptian banks were recognised among Africa’s 25 Most Valuable Bank Brands. The National Bank of Egypt saw its value rise to USD 717 million in 2025, up from USD 655 million. Banque Misr’s value was estimated at USD 416 million, and the Commercial International Bank (CIB) reached a value of USD 351 million.

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 Despite these impressive gains, no African bank has yet broken into the Top 100 globally. The highest-ranking African banks are all from South Africa, with Standard Bank at 134th place, up four spots from 2024, First National Bank at 158th, climbing 11 places, and Absa Bank at 170th, moving up two spots.

The highest-ranked African banks in the Global 500 rankings for 2025 include Standard Bank at 134th, up four places from 2024, First National Bank at 158th, up 11 spots, and Absa Bank at 170th, rising by two positions.