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Botswana’s biggest trade fair ‘the Botswana Consumer Fair-2023 rolls into the capital city, this week-long fair started on August 28. The fair which prides itself on being the most visited trade fair in Botswana, is under the theme: ‘Fostering consumer confidence through business resilience post Covid-19 pandemic’.
Botswana’s biggest trade fair ‘the Botswana Consumer Fair-2023 rolls into the capital city, this week-long fair started on August 28. The fair which prides itself on being the most visited trade fair in Botswana, is under the theme: ‘Fostering consumer confidence through business resilience post Covid-19 pandemic’.
The fair is expected to attract at least 520 exhibitors, an increase of 20 from the 500 enterprises who showcased their wares last year as the week-long networking event marked its successful return after COVID-19. As well as representation from eight Southern African nations, this year the fair will include participants from China and Japan. Sectors to look out for are: travel and tourism, manufacturing, agriculture food processing, and mining just to mention a few.
Besides creating a rare shopping experience for the 60, 000 visitors who pass through its doors, the Consumer Fair provides a unique opportunity for interaction between consumers and traders.
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This is a platform for traders to come and actually show Batswana that they are ready to serve the market. The main message is for small businesses to link up with the entire value chain. Having debuted with great success last year, the Traders Hub, a special initiative for Small Micro and Medium Enterprises (SMMEs), returns. This is for small businesses who can’t really find a platform to market their products. The platform is sponsored by Local Enterprises Authority, Citizen Entrepreneurial Development Agency, Brand Botswana and Debswana.
