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Botswana Aims to Emerge as a Hub for Leisure and Business Meetings

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Botswana Aims to Emerge as a Hub for Leisure and Business Meetings

(3 Minutes Read)

In 2019, tourism contributed 13.1% to the gross domestic product (GDP) and accounted for 8.9% of jobs in the country. International visitor spending injected P16.2 billion into the economy in 2023, a figure projected to rise to P20.2 billion in 2024 and reach P31.3 billion by 2034.

Botswana is positioning itself as a premier destination for hosting Meetings,  Incentives, Conferences, and Exhibitions (MICE). This vision was articulated by Vice President Slumber Tsogwane during his address at the 7th Africa Tourism Leadership Forum (ATLF) 2024 in Gaborone.

The forum, held under the theme “Charting a New Path Forward for Intra-Africa Travel, Tourism, and Investment,” attracted participation from 43 countries, bringing together over 500 delegates and speakers from across the African continent.

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Tsogwane emphasized that tourism is a major contributor to Botswana’s economy, with significant potential for growth. In 2019, tourism contributed 13.1% to the gross domestic product (GDP) and accounted for 8.9% of jobs in the country. International visitor spending injected P16.2 billion into the economy in 2023, a figure projected to rise to P20.2 billion in 2024 and reach P31.3 billion by 2034.