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Luxury tourism has also returned to pre-COVID levels and continues to grow. Citing market studies in the global luxury travel, consulting firm Deloitte projected a compound annual growth rate of 7.6% until 2030.
According to figures from the United Nations World Tourism Organization, international traveller arrivals in Africa in 2023 reached 96% of pre-pandemic levels. This performance had placed the continent above the global average of 88%.
Luxury tourism has also returned to pre-COVID levels and continues to grow. Citing market studies in the global luxury travel, consulting firm Deloitte projected a compound annual growth rate of 7.6% until 2030.
In southern Africa, the sector should even exceed its 2019 results by the end of this year, The Southern & East African Tourism Update reported citing travel agency Go Vacation Africa. Mauritius and Morocco are other big names on the continent. Benin is looking. to position itself in this niche.
In mid-October, the country’s official tourism development agency announced the signing of a partnership with the Sofitel Cotonou Marina Hotel & Spa, Benin’s first 5-star establishment. The agreement is designed to boost Cotonou’s appeal as a tourist destination and promote the West African country as a must-see location for leisure and business travellers.Morocco has centred its economic strategy around the development and the diversification of investment flows.
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