- It has been reported that in its search for content, Amazon Prime Video has turned to Nigeria. Recently, Amazon Prime Video signed exclusive streaming agreements with Inkblot Productions and Anthill Studios, top studios of Nigeria.
Nigeria has earned the reputation as Africa’s versatile filmmaking hub producing thousands of very creative and unique movies. The locally rooted but universally relevant films had gained global audience too. It has been reported that in its search for content, Amazon Prime Video has turned to Nigeria. Recently, Amazon Prime Video signed exclusive streaming agreements with Inkblot Productions and Anthill Studios, top studios of Nigeria. These deals are expected to be game changers for the entertainment industry.
Inkblot Productions, that produced domestic hits “The Wedding Party” and “Up North,” has signed a three-year licensing deal running through to 2024. According to the agreement, Inkblot’s upcoming releases will move onto Amazon’s platform after its releases in cinemas. The company it is learnt, is exploring possible intellectual property deals and franchise potential in Inkblot’s existing titles. Anthill Studios that produces original features and animation, will also appear on Prime Video after a theatrical window, in a long-term agreement.
Ayanna Lonian, director of content acquisition and head of worldwide major studio licensing strategy at Amazon Prime Video, said that the deal will diversify Prime Video’s offering to its global audience and also make it more appealing for Nigerian audiences particularly the Nigerian diaspora. Prime Video is also discussing with producers and experts to develop and commission Amazon Originals — series or films produced or co-produced by Amazon — were taking place
Nigeria’s film industry is expected to leap to the next level with the deals with Amazon Prime. According to PricewaterhouseCoopers, the country’s entertainment and media market is projected to achieve a double-digit growth between 2021 and 2025.
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https://trendsnafrica.com/eu-to-support-nigerias-digital-economy/
