Home Central Africa Airtel Uganda and MTN Uganda price war heats up

Airtel Uganda and MTN Uganda price war heats up

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  • Uganda’s telecom industry is currently dominated by two major players – Airtel Uganda and MTN Uganda fiercely competing with each other for the share of the market.
  • https://trendsnafrica.com/russian-ethiopia-forum-meets-to-discuss-further-economic-cooperation/
  • Soon after MTN Uganda increased the low valued internet bundles by up to 65MBs or 66% to lure customers and ward off competition, Airtel Uganda has introduced some tempting schemes to expand its customer base

Uganda’s telecom industry is currently dominated by two major players – Airtel Uganda and MTN Uganda fiercely competing with each other for the share of the market. Soon after MTN Uganda increased the low valued internet bundles by up to 65MBs or 66% to lure customers and ward off competition, Airtel Uganda has introduced some tempting schemes to expand its customer base by boosting access and affordability of the internet. From Feb.21, it has doubled daily internet bundles and increased the one on  supa combos seven times for the same price. It has introduced the cheapest 4G smartphone, Airtel Benco Y40. Costing Shs250,000, it also offers Shs86,500 worth of 13 GB of data  redeemed as 2GB for the first month and 1GB for the next 11 months.

Airtel Uganda Managing Director, Manoj Murali remarked that his company is committed to support the Ugandan government in the private sector led digital transformation of Uganda by presenting the cheapest 4G smartphone on the market. He also urged the government to cut taxes on entry level smartphones  to lower the cost of the devices and further reduce the cost of data to give more people access to internet and ICT solutions.

Uganda had five telecom players other than Airtel and MTN. The other players Warid, Orange and Smart telecom quit the market over the past decade citing stiff competition.

https://trendsnafrica.com/mtnl-uganda-and-airtel-uganda-restores-mobile-money-services/

https://trendsnafrica.com/five-more-companies-get-licences-under-ugandas-national-payment-system-law/

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