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The agreement will see Airtel Africa deploy Xtelify’s AI-powered software platform, including Xtelify Data Engine, Xtelify Work, and Xtelify IQ to enhance customer experience, reduce churn, and improve operational efficiency.
Airtel Africa has entered into a multi-year, multi-million-dollar partnership with Xtelify, a fully owned subsidiary of Bharti Airtel, in a strategic move aimed at transforming its telecom operations across 14 African countries using cutting-edge artificial intelligence (AI) and digital tools.
The agreement will see Airtel Africa deploy Xtelify’s AI-powered software platform, including Xtelify Data Engine, Xtelify Work, and Xtelify IQ to enhance customer experience, reduce churn, and improve operational efficiency.
The platform is designed to simplify telecom operations across every layer of the value chain, helping telcos focus on customer-centric growth and innovation. Xtelify Data Engine and Work will empower Airtel Africa’s 150,000-strong field team with real-time market insights, enabling micro-targeted strategies. Meanwhile, Xtelify IQ will drive secure, omnichannel engagement, helping to deliver personalised customer journeys and combat spam and fraud.
Xtelify, which houses all of Airtel’s digital assets and capabilities, also announced the launch of its AI-powered, future-ready software platform tailored for global telecom operators. The platform features a converged data engine for AI-led insights, a workforce platform for real-time task management, and an experience platform to oversee the entire customer journey.
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In a separate milestone, Xtelify also introduced ‘Airtel Cloud’, a sovereign, telco-grade cloud platform developed for Airtel’s internal operations in India and now being extended to Indian enterprises. Capable of handling 140 crore transactions per minute, Airtel Cloud is hosted on next-generation, sustainable data centres and operated by over 300 certified cloud professionals.
