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Designed as a four-city series, the initiative aims to strengthen partnerships between South African Tourism and India’s corporate sector. Through insightful discussions, destination showcase, and interactive networking, Corporate Think Tank provides a strategic platform to explore South Africa’s potential as a leading destination for business events, MICE, and leisure travel.
South African Tourism kick started its flagship corporate engagement initiative, Corporate Think Tank, with its first event in Hyderabad bringing together over 25 participants for an exclusive dialogue and collaboration.
Designed as a four-city series, the initiative aims to strengthen partnerships between South African Tourism and India’s corporate sector. Through insightful discussions, destination showcase, and interactive networking, Corporate Think Tank provides a strategic platform to explore South Africa’s potential as a leading destination for business events, Meetings, Incentives, Conferences and Exhibitions (MICE ), and leisure travel.
Hyderabad has emerged as a key focus market for South African Tourism, driven by its thriving multinational presence and growing outbound travel potential. With the city’s corporate ecosystem spanning IT, pharma, and healthcare, South African Tourism is prioritising Hyderabad as a strong source market for MICE travel.
During recent Corporate Think Tank event in the city led by Deepika Nair, Acting Trade Manager, South African Tourism, positive discussions highlighted South Africa’s strengthened positioning as a preferred MICE hub backed by improved connectivity through upcoming direct flights from India and simplified visa processes, including faster approvals within five working days and initiatives like the Trusted Tour Operators Scheme. These developments are making travel more seamless for Indian businesses.
With 47% of India’s population currently aged 15 to 54, MICE is projected to rise to 60% by 2025 and 56% by 2050 corporate spending on overseas events, expanding infrastructure, and enhanced global connectivity are set to propel India into a global MICE powerhouse, positioning South Africa as a natural and compelling partner in this upward journey. This growth is fueled by India’s booming outbound travel market, the world’s second fastest growing after China, driven by a youthful and educated population, a rising middle class, and increasing disposable incomes.
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South Africa has emerged as a leading destination for MICE travel from India, with its diversity of offerings ranging from over 3,000 adventure activities and iconic wildlife safaris to scenic road trips and awe-inspiring natural beauty all of which can be experienced within a week.
